According to several studies, more than 34% of people worldwide use emails. That is, email is a popular way of communication. So email marketing is a powerful way to connect with people and to reach out to your target customers. Some of the best email marketing tips that will enhance the growth of your eCommerce website are given below. Let’s go through them.
Email Marketing Tips For Your eCommerce Website
📌 Send welcome emails to new subscribers
Welcome emails help you to greet new subscribers to your website. A well-designed welcome email helps you to build a long-term relationship with your subscribers. Welcome emails are more important than any other email. Because welcome emails accomplish the key objectives of your eCommerce website. It provides the first impression of your brand and reminds customers why they signed up in the first place. These reminders allow your brand to stay top of the minds of the subscribers. Thus you are opening up opportunities.
📌 Personalization: a key to success
The personalized email campaign is a key to success. Including the customer’s first name in your email is a tactic that works wonders and this helps to make communication more personal. This makes your subscribers more comfortable in reading your message and it definitely influences them. You can also personalize the subject line. This will add a personal touch to your email and makes it stand out from the crowd.
📌 Offering exclusive discounts
Offering exclusive discounts and the best deals double your conversion rate and traffic to your website. Your customers will genuinely like discounts and it makes them feel important and valued. More than older generation people, younger customers find discounts and coupons more important. Researchers also found that coupon recipients who received a $10 voucher experienced a 38% rise in oxytocin levels and were 11% happier than those who did not receive a coupon.
📌 Send promotional emails
Sending promotional emails to all subscribers converts subscribers into customers. The email should be promoting your products, services, offers, and campaigns. This will be a key to increase your email conversions and providing details about limited-time offers triggers subscribers to make an instant decision about the purchases. So providing a promotional discount code in the email will turn all your subscribers to customers quickly. The subscribers should feel that they are going to get a groundbreaking product at a discounted price while purchasing through your website.
📌 Email automation to send updates
By setting up email automation, emails will be continuously sent to your subscribers with specific time intervals from your website’s email address. This helps to build a lasting and personalized relationship with your customers. Thus email automation is an essential part of your marketing campaign and by taking full advantage of email automation, you can grow your business faster than ever. The benefits of using email automation are, it saves your time, it makes your marketing campaigns scalable, it lets you personalize your customers’ experience, and it works well with other marketing channels also. It looks like the Kibo Code Quantum Program By Steve and Aidan is going to attract a lot of attention as it has a lot of things to offer.
Email marketing has zillions of benefits and it drives significant results for your eCommerce store. The most important benefit is that it often provides higher conversion rates than any other tactics of marketing and business. Thus email marketing is key to your success.